Please consider seeing “For Greater Glory” next weekend.
Some of you know – and the others will soon know – how the cinema distribution in the US works.
Basically, many films have one weekend to show if they can survive. In the brutal war for cinema screens – and with the expectation of the screen owners not to waste resources on unsuccessful movies – three days (the Friday, Saturday and Sunday) may be all the opportunity you have to see a movie in the cinema theatre.
When the money is counted and the movie was a disappointment (an awful lot of movies are, though certainly they are not as bad as this disaster here) it generally disappears from the big distribution, and the producers will try to make some money (generally: to recover the costs) from the foreign markets and the DVD/online distribution. But the US market is king for both influence and sheer numbers, and if a movie production does not work in the US the probabilities of it becoming an international success are limited. Sometimes, a movie is discovered when it is, so to speak, too late: “Scarface” became a cult long after having bombed, and the beautiful “Reservoir dogs” (you see how unbiased I am… ;) ) gave Tarantino more praise than money at the time. We don’t want this to happen in this case, I hope…
You will be surprised to know the movie industry is not really dissimilar from the publishing one: like most books, the majority of film productions actually lose money, and like in the book industry the game is to contain the losses on the majority, and to hope to land a big success every now and then when it goes well.
With these premises, you can understand how brave Andy Garcia & Co. are in putting their money in a venture not directly linked to any topic which “moves” the American public opinion. Unless, of course, it be the issue of religious freedom.
“For greater Glory” (the title of the movie previously known with the provisional name of “Cristiada”) plays its cards on the 1,2 and 3 June. This is not a mammoth movie, and may have a more exclusive distribution with, perhaps, a more lenient evaluation time. But there is no denying if the weekend is bad the movie risks to disappear from the US cinema screens straight away.
It is, therefore, in my eyes very important that my very esteemed US-American readers:
1) seriously consider seeing the movie during the weekend of the 1-2-3 June, as even the following weekend might be too late;
2) spread the words among family, friends and colleagues, and
3) If they are bloggers, drum this movie as they think fit.
I do not know how big the distribution will be, but Andy Garcia being rather a name I’d say many will not have to travel too far to cast their vote for Catholicism and religious freedom, because this is what it is all about.
I also hope the Protestant machine – which worked so well with “The Passion of the Christ” – will mobilise again, but in the end I think it is Catholics who should be the first to put their money where their religious freedom is.
If this movie is successful – certainly not like the “Passion” was successful, but successful in a way the political world takes notice – this will contribute to shift the attention of the public opinion to what should be the main theme of the 2012 Presidential campaign: freedom.
Please consider casting your vote at the ballot of the cinema till. A vote for religious freedom, a vote against he liberal Hollywood machine, a vote against the rhetoric of emasculating “peaaaace” at all costs, a vote for more movies of this kind to be produced in future, and a vote to allow many more people to understand more of Catholicism, and to admire those who chose to risk – or lose – their life for the Church.
The main headline of the trailer you see above really says it all: “When the Government outlawed Faith, the Faithful became outlaws”. I think this is very pertinent to the actual political debate. Also please think how many conversions could be engendered by a movie so clearly espousing the fight of brave, faithful people to defend Catholicism.
I wonder if I will ever see the movie in our cinema screens in old, tired, atheist, seriously confused Europe . I will certainly buy the DVD as soon as I can.