Daily Archives: June 15, 2010
And so the Football World Championship is in full swing. One of the things I never fail to notice is the different approach of players from Catholic countries. You see a fair deal of crossing oneself and kissing and looking heavenward.
Yesterday, a very impressive one: the Italian player De Rossi scores the equalizer against Paraguay and the cameras catch him whilst he makes the sign of the cross, kisses his hand and looks heavenward. This was the first game of the defending World Champions and the audience must have been on a planetary scale.
A beautiful gesture. Let us hope to see many others during the Championship.
I have reported about the irreverent and possibly blasphemous anti-Catholic Hyundai ad.
I found this on my email inbox:
Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled “Wedding” which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.
Hyundai Motor America
The American Papist informs that Hyundai are now also cancelling the adv from youtube.
It is beautiful to see that when Catholics mobilise, results are obtained. One cannot avoid to think that Catholics should mobilise more often. Catholicism is defended by being vocal, not by being “nicely” coward.