“(Shoot), I Am A Mormon”

May 7

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If you live in London, you have certainly noticed the Mormon ads that have been with us for a couple of weeks now.

In the pictures, a series of allegedly happy looking men and women (of the honest, dependable, hardworking kind; those you'd choose for the ads of a child safety seat, or of a very safe family car) have nothing else to say to us than “I am a Mormon”… My thought always is “and you have the gall to say it out loud?”, but I doubt the ads are of the “outing type”, of the “some are Mormons, get over it” sort.

No, I suspect what they want to say to us is that, in some strange way, it is supposed to be good to be a Mormon”. Only, they do not even say why. They do not say “I am a Mormon and I defend traditional marriage”… or the family, or even the oaks or the otters. They do not say anything. One is supposed to go on the Internet magically attracted by this word, “Mormon”, and discover they are just what the doctor ordered.

I am sure they'll have many hits on their site, mainly from the curious and those wanting to have a laugh. But seriously, this is what they deserve, if they do not even have the guts to say that they at least believe they are Christians (they believe, mind…)

I have seldom seen an ad campaign so stubbornly refusing to send a message whatever, other than “look, we exist!” One wonders if it is because every statement would have alienated to them a part of the potential clientele. This looks to me like they had to put on buses a name and some friendly face to hide a total absence of content.

If I were your average Mormon seeing the ads, it would give me some food for thoughts…

Mundabor

Posted on May 7, 2013, in Catholicism, Traditional Catholicism and tagged . Bookmark the permalink. 4 Comments.

  1. Lepanto (@Oremus27)'s avatar Lepanto (@Oremus27) | May 7, 2013 at 11:28 pm

    The Mormon ‘church’ takes 10% of the (gross) income of its adherents (including all benefits and payments in kind). It is a business and it doesn’t care to publicise its beliefs which are ‘interesting’ to say the least. They show pictures of happy looking normal people with whom anyone can easily identify as the ‘hook’. You’re looking for something, these happy people have found it, you can too! I have little doubt that it works because the LDS have the money and financial incentive to find out what works and employ it.
    They are also a bunch of liars, their membership claims (currently about 14 million?) includes all inactive members until their 110th birthday! If you look at those countries who publish religious affiliation in their censuses and compare them to the national figures published by the ‘church’ you will find overstated membership of up to 400%.

    • Mundabor's avatar Mundabor | May 8, 2013 at 6:30 am

      Ten percent?

      Wow, don’t tell the German bishops or they’ll want to increase the Kirchensteuer… (which they can’t, but it’s a joke…).

      M

  2. Lynne Flatley's avatar catquilt | May 8, 2013 at 5:32 pm

    In the Boston area (Massachusetts), we don’t see Mormon commercials but we do see Mason commercials?! There’s a creepy-looking Ben Franklin, telling how wonderful it is to be a Mason. ew! This is an indication of how far we (in Boston) have fallen…