Black … What?
This year the Christmas season clearly began before Halloween. I use the word “Halloween” on purpose, because if you were to ask the average Englishman what is the day that comes after Halloween and which possibly gave it the name very few would tell you: “All Saints”.
Christmas is now the biggest marketing season in this Country. For many shops, an entire year is made or broken according to how the Christmas “season” goes.
Still, there seem to be enough people stupid enough to believe that they are getting bargains in the weeks leading to Christmas, at least more than they would in any other part of the year. It’s like thinking that the seaside resort will give you “sales” in July and August. Again, I do not doubt an army of people is stupid enough to believe that, too.
This year, though, I noticed a phenomenon that last year I had not noticed: the “Black Friday” talk.
Look, we have no Thanksgiving here in Elton Land; how can we have a Black Friday? The idea of Black Friday is that many expenses are made – and a massive stock accumulated – in the days leading to Thanksgiving, and after that day there is a surplus in certain kinds of economic goods. A Black Friday without a Thanksgiving and the associated shop run is an illogical thought, like Boxing Day without Christmas. in this Country, people haven’t run to buy anything for Thanksgiving. They do not even noticed it was Thanksgiving over the Pond. There is no way retail in the UK could have been influenced by Thanksgiving in the USA. But then again on Friday and over the weekend very many were motivated to shop and open the purse for, very possibly, some other thing they do not need or even knew they wanted because of the “bargain” they think it’s offered to them. Hey, it’s Black Friday!
Stupidity is everywhere. More and more companies seem to (almost) never sell at full price anymore, because the average moron in this country seems unable to buy anything unless he believes it is on “sale”. Try to buy a formal shirt, or a piece of furniture, and you’ll know what I mean. I have seen banks advertising “sales” of – get ready for this – financial products!
But then again this is the Country that gave us popular heroes like Steven Fry and Elton John, and introduced so-called “gay marriage” by act of Parliament, and dared to call it “conservative” because “it protects the family”.
If some Exterminating Angel were to descend over London and give it the biblical treatment, it wouldn’t be a great loss of grey matter.