The “American Papist” reports a very disrespectful – and possibly blasphemous – adv from Hyundai on occasion of the Football World Championship.
The adv (I will not do Hyundai the favour of putting it here) makes a mockery of Catholicism by showing a caricatured version of a Catholic Mass. Whilst the message is probably not intended to be directly offensive to the feelings of Catholics, it is obvious that the Catholic love for liturgy has been chosen as an easy target for the rather shallow slogan of the advertisement: “for someone, football is a religion”.
One wonders whether the genial minds of those responsible for this TV spot would have chosen to make a mockery of, say, a Muslim or Jewish religious ceremony to present the same slogan. They obviously wouldn’t, because they well know that in the contemporary cultural climate mocking the Catholic Church is fair game but mocking Islam or the Jewish faith would put them in a dangerous and unpleasant position.
This is a beautiful example of the double standard used by the media in religious matters.
The right answer to this kind of behaviour is: remember this adv and next time you are shopping for a new car do not buy Hyundai (or Kia, the sister company).