I have reported about the irreverent and possibly blasphemous anti-Catholic Hyundai ad.
I found this on my email inbox:
Hello and thank you for your feedback regarding Hyundai advertising.
Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled “Wedding” which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.
We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.
Hyundai Motor America
The American Papist informs that Hyundai are now also cancelling the adv from youtube.
It is beautiful to see that when Catholics mobilise, results are obtained. One cannot avoid to think that Catholics should mobilise more often. Catholicism is defended by being vocal, not by being “nicely” coward.
The “American Papist” reports a very disrespectful – and possibly blasphemous – adv from Hyundai on occasion of the Football World Championship.
The adv (I will not do Hyundai the favour of putting it here) makes a mockery of Catholicism by showing a caricatured version of a Catholic Mass. Whilst the message is probably not intended to be directly offensive to the feelings of Catholics, it is obvious that the Catholic love for liturgy has been chosen as an easy target for the rather shallow slogan of the advertisement: “for someone, football is a religion”.
One wonders whether the genial minds of those responsible for this TV spot would have chosen to make a mockery of, say, a Muslim or Jewish religious ceremony to present the same slogan. They obviously wouldn’t, because they well know that in the contemporary cultural climate mocking the Catholic Church is fair game but mocking Islam or the Jewish faith would put them in a dangerous and unpleasant position.
This is a beautiful example of the double standard used by the media in religious matters.
The right answer to this kind of behaviour is: remember this adv and next time you are shopping for a new car do not buy Hyundai (or Kia, the sister company).